We develop our business observing the following guiding elements, which should serve as an inspiration to all our managers and employees:
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Mission
Operate in the commercial refrigeration systems market in an ethical, safe and profitable manner, with social and environmental responsibility, providing exhibitors and equipment within the highest quality standards, always bringing the best solution to its customers.
Vision
Achieve remarkable levels of growth in Brazil, with healthy results, through the continuous pursuit of administrative, commercial and operational excellence.
Values
Encourage to innovate
Encourage to develop talents
Join forces for success
Enhance ongoing customer relationships
Maintain discipline regarding the organization's philosophy
